Jinnah Super Market is the shopping and eating centre of sector F-7 in Islamabad, officially F-7 Markaz, and probably the market most visitors to the capital end up in. It has clothing and shoe brands, jewellers, cosmetics, gift shops and a long run of restaurants and dessert places, with Safa Gold Mall in the middle. Most shops open late morning or midday, and in 2026 shops must close at 9 pm and restaurants and cafes at 11 pm under the city's austerity order.
This guide covers what to buy, where to eat, parking and how it compares with other markets.
| At a glance | |
|---|---|
| Location | F-7 Markaz, Islamabad |
| Best for | Brands, jewellery, eating out, browsing |
| Shop hours | Vary by shop, mostly late morning to evening |
| Closing (June 2026 order) | Shops 9 pm, restaurants and cafes 11 pm |
| Weekly off day | No single citywide day confirmed |
| Parking | Behind the market; crowded at weekends |
What Jinnah Super Market is
Also called simply Super Market or F-7 Markaz, it is a large commercial area rather than one building. Safa Gold Mall sits inside it, so street shops and a mall are side by side. Listings describe it as one of the most popular markets in the capital, with most of the major local and international brands and restaurants in one place.
For the wider picture, see our guide to markets in Islamabad.
What to buy
- Clothing and shoes from the major Pakistani retail brands, which have fixed prices.
- Jewellery, with a good number of jewellers in and around the market.
- Cosmetics and accessories, from branded stores and smaller shops.
- Gifts and handicrafts, in small independent shops, where you can negotiate.
Bargaining works at small independent shops, not in branded outlets. Compare prices before buying anything expensive, and ask for a receipt for jewellery. For gifts made by artisans, our souvenirs guide covers other options.
Safa Gold Mall
Safa Gold Mall opened in 2014 and stands within F-7 Markaz. It has seven floors of shops and restaurants and a cinema. It suits you if you want air conditioning and fixed prices between street-level shops. See our best malls in Islamabad for how it compares with the bigger malls.
Food
The market has restaurants, cafes, and ice-cream and dessert shops. Many places stay busy late, and restaurants and cafes are allowed to stay open until 11 pm under the current order, later than shops. Because venues change often, look up current reviews rather than relying on a list. For a wider view, see our best food in Islamabad.
Timings
Sources disagree on fixed hours. Some listings show shops opening around 11 am and others in the afternoon, and individual shops set their own hours. What is clearer is the rule about closing. An order from the Islamabad administration on 11 June 2026 set shops, markets and malls to close at 9 pm every day, grocery stores at 10 pm, and restaurants and cafes at 11 pm, with takeaway and delivery exempt (Dawn). It has been revised more than once, so check before a late trip.
Parking and getting there
Parking is the main frustration. Use the parking at the back of the market rather than the front road, do not double-park, and expect delays at weekends and in the evening. A taxi or ride-hailing drop-off avoids the problem. Our guide to getting around Islamabad covers the options.
The CDA (Islamabad's city authority) announced in 2025 that it planned car-free pedestrian areas in three small parts of Jinnah Super Market, including the Gol Market area. That was a plan when reported, so check what is in place on the day.
Is it worth visiting?
Yes, if you want a single place for shopping and a meal. It is not the cheapest market in Islamabad, and it is crowded at peak times, so go on a weekday afternoon if you can. For lower prices, look at Karachi Company or Aabpara. More ideas on our experiences page.
Frequently asked questions
What time does Jinnah Super Market open and close?
Shops set their own opening times, usually late morning or afternoon. Under the 2026 order, shops close at 9 pm and restaurants and cafes at 11 pm.
Is Jinnah Super Market open on Sunday?
We found nothing to suggest a market-wide closure on Sunday, but individual shops may close. Call a specific shop if it matters.
Is Jinnah Super Market expensive?
It has many branded stores at fixed prices, so it is dearer than markets such as Karachi Company. Small shops will negotiate.
Where do I park at Jinnah Super Market?
The parking behind the market is the better choice. Avoid double-parking on the front road, and expect a squeeze at weekends.
What is Safa Gold Mall?
A seven-floor mall in F-7 Markaz that opened in 2014, with shops, restaurants and a cinema.
